Innovation is a tricky beast. It's not always clear that the risks outweigh the rewards. For those of us in for-purpose organisations, getting the business case right to fund innovation is critical; uncertainty can be a roadblock, but it doesn't have to be.

CPQQRT stands for Context, Purpose, Quality, Quantity, Resources, and Time. It was developed by Elliot Jaques, a Canadian organisational psychologist, and first referenced in 1994 in the book "Executive leadership: a practical guide to managing complexity".