Prospection is a valuable skill because it helps us to remain agile while remaining rooted in our values. It allows us to innovate from everywhere —whether that's within our organisations, between different industries, or even in completely new spaces—allowing us to create and influence radical futures for ourselves and our businesses.

To truly create value for stakeholders requires reimagining what’s possible through creative thinking and questioning our own assumptions about what we know about business as usual.

Design thinking can help for-purpose organisations work on more creative solutions that will break through ingrained ideologies or ideologies that are currently holding back the delivery of impact and future growth.

Innovation is a tricky beast. It's not always clear that the risks outweigh the rewards. For those of us in for-purpose organisations, getting the business case right to fund innovation is critical; uncertainty can be a roadblock, but it doesn't have to be.

For-purpose CEOs and Boards will need to consider some big challenges as they plan for the next 5 to 10 years.

Did you know that employees are the weak link in cyber defences and often the entry point for cyber-attacks?

The reality is employees undervalue the importance of cyber security. They have a low level of vigilance. They don’t see it as a personal problem.

You need to be able to have the flexibility in your ideas, but also in how you get things done. There are lots of benefits that come with this approach including greater customer engagement, increased revenue streams and improved operational efficiency. This ability to make quick adjustments means that organisations can respond more quickly to changing market conditions or customer needs. This means you can adapt, compete and succeed in a market that is more dynamic than ever before.